About
I'm a builder, mom of two, based in Toronto, Canada.
I've built high craft, successful products in consumer and enterprise, vertical domain and platform products. I specialize in 0 to 1 product development, AI UX paradigms and agent platforms, and new market expansion/GTM.
I currently work at Intuit, where I'm PM for the agent platform powering all Intuit products. Before that, at PointClickCare, I built a physician EMR from 0 to millions ARR, and the first AI team and features. Prior to that, I launched Canada's first specialized support service for family caregivers at SE Health; cofounded a photography business; and in a previous life was a pharmacist.
I like decomposing complexities into primitives and bundling them to unlock new product value. I enjoy the craft of product sense, the creativity of design and storytelling, and the thrill of getting to technology breakthroughs and winning customers. I also enjoy tinkering, writing, gardening, when I'm not chasing after my kids.
Writings
- You're Not Ambitious Enough With ClaudeJul 2026
- It's 2027, you're a PMApr 2026
- Context aggregation theoryFeb 2026
- Context is the New MoatJan 2026
- Beyond bolting on a chatDec 2025
- UX for crossing the AI chasmJun 2024
- Finding the right opportunities in AI, scaling lessonsFeb 2024
- Pricing models for B2B AI productsJan 2024
- Top books of 2023Dec 2023
- The UI evolution with LLM interfaceDec 2023